Finance & Real Estate Content — Melbourne, Australia
BlackPen AI produces institutional-quality SEO content for financial services, fintech, and property businesses — written by a former AFSL fund director and property developer who's actually been on the other side of the table. Not a generalist with a style guide.
The Problem
Google's E-E-A-T framework hammers YMYL content — finance and real estate — written by people with no first-hand experience. Sophisticated clients notice immediately. So does every compliance team.
Problem 01
Financial advisers, investors, and property professionals can tell within two paragraphs whether the author has done this for real. Tone, terminology, and the details they choose to include give it away instantly.
Problem 02
Finance and property are YMYL categories. Google explicitly downgrades content that lacks demonstrated experience. Most agency content fails this test regardless of how well it's keyword-optimised.
Problem 03
The standard agency model requires you to teach the writer your industry. That's the backwards model. You should be briefing on scope — not on what a PDS is or how a JV structure works.
Problem 04
Volume without genuine expertise produces content that looks like every other piece in your niche. Undifferentiated content doesn't rank, doesn't convert, and doesn't build authority.
Packages & Pricing
Finance & fintech or real estate & property — same depth, same expertise, same three-tier packaging. All prices in AUD.
Basic — Single Post
$75
1x 1,000-word SEO article · 4-day delivery
Standard — Deep Dive
$150
1x 2,000-word in-depth article · 5-day delivery
Premium — Content Engine
$350
3x 2,000-word articles · 10-day delivery
Need 10+ articles a month? Message me on Fiverr for custom volume rates and priority scheduling. Additional 500 words from $20 · Express delivery available.
The Moat
"Industry experts who write — not writers who Google."
I'm Daniel Gosling. Before BlackPen AI, I was a fund director holding two AFSL Corporate Authorised Representative licences, managing $3M+ AUM across property, solar, wind, hydro, and mining projects under LAG Capital.
Before that: five successful property flips using JV structures, development approvals, option contracts, and a mortgage broking licence. An Advanced Diploma in Building & Construction. Real deals, real numbers, real mistakes.
When I write about LVR thresholds, superannuation drawdown sequencing, or dual-income property structuring — I'm writing from experience. That's not a positioning line. It's the actual moat. And it's immediately legible to every sophisticated reader in your audience.
BlackPen AI pairs that expertise with an AI-native production stack that most agencies are still years away from deploying. The result: institutional quality, at a rate your content budget can actually support.
Every Piece Includes
01
Not Investopedia rewrites. Opinions, frameworks, and observations from someone who's worked in the industry.
02
Optimised H1/H2/H3 hierarchy, meta title, meta description, and keyword placement — from brief to final draft.
03
I know the line between educational content and financial advice. I write authoritatively without crossing it.
04
Formatted and ready. Paste into your CMS or hand to your team with zero reformatting required.
05
Most pieces land on the first pass. But revisions are included and I write to brief — not to my preference.
06
4–5 days standard. Express delivery available. AI-native workflow means I don't have the queue problem other agencies do.
FAQ
AI assists with research and production efficiency. Every article is structured, written, and edited by me — a person with real AFSL and property credentials. You're paying for genuine industry expertise and editorial judgement, not a ChatGPT prompt with a better wrapper.
Yes. I write for US, UK, and global audiences regularly. Tell me your target market and I'll match terminology, regulatory context, spelling conventions, and market references accordingly.
I understand the distinction between educational content and regulated financial advice. I write authoritatively without crossing the line. I always recommend running regulated content past your compliance team — but you won't be starting from a piece that's already flagged.
Ongoing clients get priority turnaround and volume rates. Most of my best results come from content relationships, not one-off pieces. Message me on Fiverr and we'll set up an arrangement that works for your schedule and budget.
Yes — developer-adjacent audiences, SaaS finance buyers, institutional readers, and wholesale investors. Tell me exactly who's reading and I'll calibrate depth, vocabulary, and tone accordingly.
Topic (or I can suggest one), target audience, target keywords if you have them, brand voice/style guide if one exists, and any compliance requirements or restricted claims. Standard and Premium packages include keyword research if you don't have it.
Start with one article at $75 and judge the quality before committing to volume. Or email me for a free sample on a topic of your choice.